Rubery has experienced considerable development in recent years both commercially and residentially, and with the site being just 200 yards from an existing residential development and 9 miles from Birmingham City Centre, the site is strongly placed for future development.

The Area Action Plan (AAP) for Rubery and surrounding areas is to shape employment, housing, retailing, community services, environment and transport.

This will provide the framework for future job creation and regeneration initiatives and a range of other social, environmental and physical benefits. The AAP will enable a comprehensive and co-ordinated approach to be taken to the redevelopment of the surrounding area. The Preferred Options include a number of infrastructure improvements to be delivered as part of the AAP.These are to include a new high quality public transport interchange, reopening the passenger rail line, improvements to the highway network including realignment of the A38 and improvements to the junctions on the motorway network.The cost of these infrastructure improvements will be in the region of £44 Million to £67 Million Pounds.

Bromsgrove district council’s Local Development Framework (LDF) states it “has to remove land from the Green Belt to accommodate future growth.”

The area suffers with major housing issues both in affordability and availability.